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– Nelson Mandela

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Sales Promotion

Sales Promotion

Q What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing). Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

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The three sales promotion strategies are pull strategy, push strategy and the combination of both pull and push strategy. The sales promotion strategies can make a perfect attempt for stimulating the product trial, purchase or interest. The push strategy suggests the idea of pushing the product of the company in order to making the consumers aware regarding a particular product (Ogden & Ogden, 2014). On the other pull strategy helps a product to be available to the consumers after it is established in the market.